If you look at almost any business website what do they have in common? No matter the size of the company big or small, in whatever industry that company may be in. Give up? I’ll tell you anyway, they have a business blog. In my opinion, Blogging is a great marketing tool.
So why has business blogging become such a big ticket item? Just like your website your blog is an extension of your already existing business. Just like when you created Twitter, Facebook or Instagram for your company. You had two things in mind (ok many but let’s stick with two for now). To increase your company’s visibility and increasing customer engagement by establishing your social media presence the same things goes for your blog. If your business doesn’t have a blog yet what are you waiting for! Heck, professional bloggers have been doing it for years now businesses have caught on. Better yet it’s an inexpensive way to let your readers read what on your mind. Need more convincing? Here are 4 simple benefits why blogging is best for business
1. Increase Traffic to Your Website
Who wouldn’t want repeat visitors? It’s safe to say everyone is the right answer! It gives a reason for people to keep coming back to your site. Especially if you post often and given that what you post is insightful, informative, entertaining or all. When you receive increase traffic to your website that can potentially lead to new customers.
2. Attract New Customers or Strengthen Existing Ones
Blogging gives a voice to your readers by asking what they think or what is there view point thus creating a community of conversation. By blogging you can build a rapport, build trust and gain valuable insight into who your customers are looking for.
3. Increase SEO (Search Engine Optimization) to Your Site
Search Engine Optimization is very important to increase your visibility to your blog and website. Creating fresh content is key especially if you want to stay current on search engines. Use keywords to optimize to help readers find your content easier.
4. Have Fun!
It’s that simple. If you are enjoying what your writing about it will show in your writing and readers will want to come back. There is nothing worse than reading something that feels is like you are pulling teeth just for the sake of having something up on your blog. Your customers (readers) want to read what you have to say you just have to enjoy writing it!
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